Magento is a feature-rich, professional open-source eCommerce solution owned by eBay. It offers complete flexibility and control over the look, content, and functionality of an online store. You can create a customized online store for your customers. It enables customizing the back-end while handling your media and inventory. With Magento you can create branded website for both desktop and mobile devices. It has wide range of features. You can integrate you shopping cart with payment gateways, manage returns and stock levels, etc.